A new advertising campaign designed to reintroduce Regional Medical Center to the community launched on January 24. The purpose of this new campaign is to reawaken the brand for the residents of the Mid-South. The theme is “On The Front Line of Life,” which emerged from several months of research, including internal and external focus groups. This campaign will highlight the expertise of our healthcare heroes who serve daily on the front line of patient care, providing expert care at a time when it matters the most.
The campaign features three television commercials that were filmed at the hospital and will run on all the local network television stations and on select cable stations. Three outdoor billboards will also complement the television spots.
Watch the television commercials here.